President Trump publicly endorsed a viral proposal to rename Immigration and Customs Enforcement to NICE, forcing critics who have demonized federal agents to use the softer acronym in their coverage.
Comedian’s Joke Becomes Presidential Policy
Comedian Adam Carolla first suggested the rebrand during a September interview with Jesse Watters, imagining California Governor Gavin Newsom’s reaction to NICE agents arriving in NICE vans. The bit gained traction as Democrats and media outlets intensified attacks on immigration enforcement officers carrying out federal law. On Sunday, Trump shared a supporter’s post on Truth Social that read, “I want Trump to change ICE to NICE (National Immigration and Customs Enforcement) so the media has to say NICE agents all day.” The President added his own endorsement: “GREAT IDEA!!! DO IT.”
The proposal comes as federal immigration enforcement faces unprecedented resistance in multiple cities. In Minneapolis, agents have encountered protests and violence during routine operations. Democratic politicians and media commentators have consistently criticized the men and women enforcing immigration law, despite their constitutional mandate to protect American borders. Carolla’s suggestion gained momentum as a meme precisely because it highlights the absurdity of vilifying law enforcement officers doing their jobs.
🚨 LMAO! President Trump is FULLY BACKING changing ICE to NICE (National Immigration and Customs Enforcement), so that the media will start having to call them “NICE AGENTS” 🤣
“GREAT IDEA!!! DO IT. President DJT”
100% agree! Make it happen, @SecMullinDHS! pic.twitter.com/bhP7oecRSR
— Nick Sortor (@nicksortor) April 27, 2026
Implementation Through Homeland Security
Any official rebrand would require action from the Department of Homeland Security, which oversees Immigration and Customs Enforcement. The change would represent more than symbolic messaging—it would force opponents of immigration enforcement to moderate their language when discussing federal operations. Critics who have spent years portraying ICE agents as villains would face the uncomfortable position of reporting on NICE agents conducting deportations and enforcement actions.
What This Means
The endorsement reflects Trump’s continued focus on immigration enforcement and his willingness to use unconventional tactics to shift public discourse. Whether implemented or not, the proposal has already achieved its effect by highlighting media bias against law enforcement officers who protect American communities from illegal immigration. The suggestion demonstrates how language shapes perception, and how rebranding could neutralize years of negative messaging against immigration enforcement professionals who risk their lives daily.
